BONTROL SYSTEMS is a second generation; family owned representation firm specializing
in custom engineered mechanical, electrical and electronic equipment for OEM's.
Founded in 1982 by Frank Bonneville, who put the BON in Bontrol, Bontrol Systems has enjoyed
steady growth and continued success. Richard Cousin, a California native, Eagle Scout and
graduate from CSUS, joined Bontrol Systems in 1995.
Bontrol Systems maintains a reputation of integrity and stability achieved through treating all
people as partners with common goals. Richard's simple philosophy is a recipe for success.
"I recall my first large sale as a manufacturer's representative. It was the end of a 3 day show for
one of our lines. The very last person to come by worked for Hewlett Packard, now called Agilent,
and mentioned they were having problems building a transformer. This off handed comment
resulted in the transferring of their entire production line, materials, and knowledge base and quality
procedures to my principle with over one million dollars in sales the first year."
On another account, Bontrol Systems started out specifying a dc motor and ended up with the entire project turn-keyed, including custom electronics and injection molding parts with an initial purchase order of one million dollars.
"With over 28 years of sales experience, I always try to understand when the customer is sold. This can occur within first few meetings. The secret is to work closely with your principals to make it happen. I remember making a cold call to a major OEM. On my second call I met with a key engineer, referring me to purchasing with the comment of 'good luck because it's like meeting the Pope'. To my surprise, I was able to meet with the purchasing manager and he recognized one my principals which gave me instant credibility. He was sold then but it took two more years of effort to get qualified, but I never gave up."
Bontrol Systems participates with its'
principals in area trade shows and is
a member in good standing of MANA.
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"...Richard is also a person who is
driven to see the projects come to full
fruition. While others would give us a
quote for a particular part or service,
Richard knew how to make things
President, Pinnacle Equipment